Perhaps the biggest mistake many businesses make, as far as marketing goes, is that they are slow to adapt to changes in the marketing landscape - assuming that the new ways of doing things are nothing more than "fads" that will soon disappear - and by the time these businesses realize that the landscape around them has truly changed for good, they are often too far behind their competitors to be able to catch up.
The biggest changes in the world of marketing over the last several years has been the emergence (and subsequent boom!) of mobile marketing. If you have still been skeptical
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